"Golden Rules" for Store Decoration and Design-Take a jewelry store as an example
Principle of Easy Memorization
This is the primary principle of store design. A store that is easy to remember is not only conducive to attracting consumers to enter and shop but also reduces the time consumers spend searching for the store during their second - time shopping, which helps to attract repeat customers. It is also convenient for consumers to describe the store when spreading information by word - of - mouth. Therefore, the store design should not be overly complicated. The colors should be harmonious, and the signs should be simple and easy to understand. This helps the information to be transmitted quickly and deepens consumers' memory of the store.
2. Principle of Consistency
The style of the store, as well as the design both inside and outside, should be consistent with the store's market positioning, business philosophy, brand concept, and product style. The employees' clothing, the behavior of the sales guides, the service attitude, the grade of the clothing, and the supporting items should also be able to convey the store's business philosophy and positioning. Complying with the principle of consistency is conducive to building a brand image, enhancing customers' trust, and attracting target customers. At the same time, the store design should be consistent with the surrounding environment.
3. Principle of Differentiation
For example, when designing a clothing store, it is necessary to grasp the positioning principle of differentiation to make the store different from others. Only by designing a distinctive image, demonstrating its business characteristics, establishing a personalized style, and using special props for decoration can the store enable consumers to quickly identify its business characteristics and style. Creating a unique atmosphere and setting off the characteristics of the products sold are the principles for its decoration.
4. Principle of Humanization
The interior environment design of a retail store serving the public must adhere to the customer - centered service tenet. It should strive to meet various requirements of customers. A human - centered design will make customers feel a sense of intimacy as if they are being cared for. In addition, it is necessary to configure facilities that are convenient for customers to shop, create a good shopping environment and atmosphere, and create a pleasant shopping experience for customers.
5. Principle of Efficiency
If the interior environment of a retail store is designed scientifically, it can reasonably organize the business management work of commodities, closely coordinate the various links of purchase, storage, transportation, and sales, save labor time, improve work efficiency, and increase economic and social benefits.
