Design of Mall Display Cabinets:Creating Engaging Product Display Spaces
What is a Display Cabinet?
A display cabinet, also known as a showcase, is a type of prop mainly used in shopping malls, supermarkets, and other stores to display and store goods. It features an attractive appearance, sturdy structure, flexible assembly, quick disassembly, and convenient transportation. High - end display cabinets have an elegant and noble style, along with excellent decorative effects, and they also possess advertising effects, thereby achieving better profit - making goals.
When we visit a shopping mall, we will notice that each brand has a dedicated counter for displaying goods, that is, the mall display cabinet. These cabinets not only have a beautiful appearance but also have an advertising effect, helping the brand better showcase its products. The design of mall display cabinets needs to follow the principle of taking customers as the core, and then consider factors such as the area and aesthetics. Its main purpose is to make the effective display of products more reasonable and achieve a more outstanding display effect.
Principles of Display Cabinet Design
Designers should stand from the same perspective as the operators, establishing a customer - centered design consciousness and concept.
Although customers are the main body and display cabinets and goods are the objects, through design, the main and object should be integrated.
It is necessary to clarify the nature of the carrier of the display cabinet - whether the product is a soft commodity or a hard commodity.
Understand that the mall is like a large garden. To make customers stop and appreciate, designers need to create innovative designs with scenery at every step.
In the design and production of display cabinets, while ensuring quality, a reasonable cost - performance ratio - economy - should also be guaranteed.
Factors to Consider in Display Cabinet Design
1. Regional Factors
During the design process of a display cabinet, regional factors must be taken into account. These mainly refer to the shape and size of the display cabinet, as well as how to arrange the positions of various parts. The initial perception these characteristics give is the primary factor that should be considered in the display cabinet design process. Of course, regional factors also include the fit between the display cabinet and its placement location, as well as the coordination between the color of the display cabinet, the series of products, the placement location, lighting, etc. This is consistent with the concept of colorology, which helps to make the color matching more harmonious. Based on the product positioning, determine whether the visual sense for users should be mainly solemn, modern, fashionable, for the new generation, or other positions, and then coordinate the color of the display cabinet design accordingly. Specifically, the coordination between the product and the display cabinet should give people a logical feeling, rather than a large disconnection between the two. Otherwise, it will be difficult for consumers to have a deep memory of your product in the complex store information.
2. Aesthetic Factors
This is mainly reflected in the balance and stability of the relative positions of the parts of the display cabinet itself and the relative position between the display cabinet and its placement location. Only with excellent stability and balance can the brand's intended message be better conveyed to consumers. There are various overall senses, such as relaxed and pleasant, or elegant and solemn. Therefore, during the display cabinet design process, while paying attention to the above two factors, also pay attention to the coordination of the store, brand, products, and users. Design the display cabinet from multiple aspects such as points, lines, and planes, and use the innovation - driven mechanism to create creative works, enabling the brand to stand out in the store.
After solving these relatively difficult problems, the display cabinet design should also be perfect in details. First, solve the practicality of the display cabinet, making it easy for brand merchants and promotional staff to operate. Second, make it easy for consumers to obtain product information. Also, solve the environmental - protection problem of the display cabinet. As the display cabinet directly contacts a large number of people in the store, its environmental - friendliness must be ensured. Finally, the issue of product display is another key point to be discussed separately.
3. Display Factors
Brands are not only the objects of display and sales. These products will also be integrated into the store atmosphere and play an indispensable role in the store. The display layout of products not only reflects static information in the store but also, to a large extent, transforms into visual dynamic information, influencing consumers' purchasing behavior. Therefore, the design of the display cabinet should be integrated with the display of products, so that the display cabinet and product display reveal the promotional flavor of the product. Thus, a successful product display and the display cabinet itself are also a "static salesperson."
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